Bold ‘Part of the fabric of life’
background
Bold. ‘Part of the Fabric of life’
The campaign doubled Bold’s value share, making it the brand leader by value in the UK. It’s now considered to be one of P&G’s most successful campaigns.
Bold. ‘Part of the Fabric of life’
The campaign doubled Bold’s value share, making it the brand leader by value in the UK. It’s now considered to be one of P&G’s most successful campaigns.
