Brief

Fairy lasts longer than other, cheaper washing up liquids.

IDEA

We show typical examples of ‘false economies’, to illustrate how richer, thicker Fairy is a ‘Fairyconomy’. 
 
‘Fairyconomy’ is still being used in Fairy advertising today.

Fairy Liquid print

Fairy ‘Diamond’ Promotion

Fairy and ‘Make-a-Wish Foundation’

Fairy Dishwasher Tablets